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BRAND
SUNY Empire Website Redesign
Info
2025
iFactory
Role
Web Designer
Collaborators
Jeremy Perkins
Priya Patel
Links
🔗
SUNY Empire Site
For this project we partnered with Empire State University, a public institution known for its flexible and accessible online learning model, to redesign and reposition its digital presence for a fully online student experience. The initiative focused on evolving the university’s brand, improving usability and accessibility, and creating personalized pathways to support diverse audiences ranging from traditional Gen Z learners to adult and neurodivergent students.
By aligning strategic design, content, and technology enhancements with the university’s enrollment goals, the new site aimed to make a strong first impression, simplify the journey to engagement, and drive measurable increases in inquiries and student conversion.
Reframing a Digital-First University
A public university built for online learning needed a web presence that reflected its flexibility, credibility, and scale. The existing experience struggled to clearly communicate value, support diverse student needs, and guide prospective learners through a complex decision process.
Designing for Clarity, Access, and Choice
The redesign centered on simplifying pathways, strengthening brand expression, and prioritizing accessibility across the entire experience. Content, interaction, and navigation were restructured to support multiple audiences, learning styles, and entry points without overwhelming users.
From First Impression to Enrollment Momentum
The resulting platform delivers a more intuitive, welcoming, and confident experience for prospective students. By aligning design decisions with enrollment goals and measurable outcomes, the site supports stronger engagement, clearer decision making, and improved conversion.
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American Museum of Natural History
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February 2021 – March 2025
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July 2021 – December 2021
KIND Snacks
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July 2019 – December 2019
EDUCATION
Northeastern University
BFA in Graphic and Information Design
May 2022
HOBBIES
Tattooing
Personal tattoo practice blending machine and hand-poke techniques into fluid, abstract forms—tattooing for 3+ years.
🔗
Check out my Instragram
Skills
Web Design
Motion Design
Spatial Design
Brand
Photography
Illustration
Roman DiStefano
🔗
🔗
Resume
Back to Homepage
Projects
About
WEB
BRAND
SUNY Empire Website Redesign
Info
2025
iFactory
Role
Web Designer
Collaborators
Jeremy Perkins
Priya Patel
Links
🔗
SUNY Empire Site
For this project we partnered with Empire State University, a public institution known for its flexible and accessible online learning model, to redesign and reposition its digital presence for a fully online student experience. The initiative focused on evolving the university’s brand, improving usability and accessibility, and creating personalized pathways to support diverse audiences ranging from traditional Gen Z learners to adult and neurodivergent students.
By aligning strategic design, content, and technology enhancements with the university’s enrollment goals, the new site aimed to make a strong first impression, simplify the journey to engagement, and drive measurable increases in inquiries and student conversion.
Reframing a Digital-First University
A public university built for online learning needed a web presence that reflected its flexibility, credibility, and scale. The existing experience struggled to clearly communicate value, support diverse student needs, and guide prospective learners through a complex decision process.
Designing for Clarity, Access, and Choice
The redesign centered on simplifying pathways, strengthening brand expression, and prioritizing accessibility across the entire experience. Content, interaction, and navigation were restructured to support multiple audiences, learning styles, and entry points without overwhelming users.
From First Impression to Enrollment Momentum
The resulting platform delivers a more intuitive, welcoming, and confident experience for prospective students. By aligning design decisions with enrollment goals and measurable outcomes, the site supports stronger engagement, clearer decision making, and improved conversion.
Related Projects
WEB · BRAND
Western Carolina University
Brand
Yale 10th Anniversary Logo
Roman DiStefano
🔗
🔗
Resume
EXPERIENCE
American Museum of Natural History
Exhibition Designer
April 2025 – PRESENT
iFactory
Interaction Designer
February 2021 – March 2025
NortheasternUniversity
Creative Co-op
July 2021 – December 2021
KIND Snacks
Design Co-Op
July 2019 – December 2019
EDUCATION
Northeastern University
BFA in Graphic and Information Design
May 2022
HOBBIES
Tattooing
Personal tattoo practice blending machine and hand-poke techniques into fluid, abstract forms—tattooing for 3+ years.
🔗
Check out my Instragram
Skills
Web Design
Motion Design
Spatial Design
Brand
Photography
Illustration
Back to Homepage
Projects
About
WEB
BRAND
SUNY Empire Website Redesign
Info
2025
iFactory
Role
Web Designer
Collaborators
Jeremy Perkins
Priya Patel
Links
🔗
SUNY Empire Site
For this project we partnered with Empire State University, a public institution known for its flexible and accessible online learning model, to redesign and reposition its digital presence for a fully online student experience. The initiative focused on evolving the university’s brand, improving usability and accessibility, and creating personalized pathways to support diverse audiences ranging from traditional Gen Z learners to adult and neurodivergent students.
By aligning strategic design, content, and technology enhancements with the university’s enrollment goals, the new site aimed to make a strong first impression, simplify the journey to engagement, and drive measurable increases in inquiries and student conversion.
Reframing a Digital-First University
A public university built for online learning needed a web presence that reflected its flexibility, credibility, and scale. The existing experience struggled to clearly communicate value, support diverse student needs, and guide prospective learners through a complex decision process.
Designing for Clarity, Access, and Choice
The redesign centered on simplifying pathways, strengthening brand expression, and prioritizing accessibility across the entire experience. Content, interaction, and navigation were restructured to support multiple audiences, learning styles, and entry points without overwhelming users.
From First Impression to Enrollment Momentum
The resulting platform delivers a more intuitive, welcoming, and confident experience for prospective students. By aligning design decisions with enrollment goals and measurable outcomes, the site supports stronger engagement, clearer decision making, and improved conversion.
Related Projects
WEB · BRAND
Western Carolina University
Brand
Yale 10th Anniversary Logo
Roman DiStefano
🔗
🔗
Resume
EXPERIENCE
American Museum of Natural History
Exhibition Designer
April 2025 – PRESENT
iFactory
Interaction Designer
February 2021 – March 2025
NortheasternUniversity
Creative Co-op
July 2021 – December 2021
KIND Snacks
Design Co-Op
July 2019 – December 2019
EDUCATION
Northeastern University
BFA in Graphic and Information Design
May 2022
HOBBIES
Tattooing
Personal tattoo practice blending machine and hand-poke techniques into fluid, abstract forms—tattooing for 3+ years.
🔗
Check out my Instragram
Skills
Web Design
Motion Design
Spatial Design
Brand
Photography
Illustration
Back to Homepage
Projects
About
WEB
BRAND
SUNY Empire Website Redesign
Info
2025
iFactory
Role
Web Designer
Collaborators
Jeremy Perkins
Priya Patel
Links
🔗
SUNY Empire Site
For this project we partnered with Empire State University, a public institution known for its flexible and accessible online learning model, to redesign and reposition its digital presence for a fully online student experience. The initiative focused on evolving the university’s brand, improving usability and accessibility, and creating personalized pathways to support diverse audiences ranging from traditional Gen Z learners to adult and neurodivergent students.
By aligning strategic design, content, and technology enhancements with the university’s enrollment goals, the new site aimed to make a strong first impression, simplify the journey to engagement, and drive measurable increases in inquiries and student conversion.
Reframing a Digital-First University
A public university built for online learning needed a web presence that reflected its flexibility, credibility, and scale. The existing experience struggled to clearly communicate value, support diverse student needs, and guide prospective learners through a complex decision process.
Designing for Clarity, Access, and Choice
The redesign centered on simplifying pathways, strengthening brand expression, and prioritizing accessibility across the entire experience. Content, interaction, and navigation were restructured to support multiple audiences, learning styles, and entry points without overwhelming users.
From First Impression to Enrollment Momentum
The resulting platform delivers a more intuitive, welcoming, and confident experience for prospective students. By aligning design decisions with enrollment goals and measurable outcomes, the site supports stronger engagement, clearer decision making, and improved conversion.
Related Projects
WEB · BRAND
Western Carolina University
Brand
Yale 10th Anniversary Logo
Roman DiStefano
🔗
🔗
Resume
EXPERIENCE
American Museum of Natural History
Exhibition Designer
April 2025 – PRESENT
iFactory
Interaction Designer
February 2021 – March 2025
NortheasternUniversity
Creative Co-op
July 2021 – December 2021
KIND Snacks
Design Co-Op
July 2019 – December 2019
EDUCATION
Northeastern University
BFA in Graphic and Information Design
May 2022
HOBBIES
Tattooing
Personal tattoo practice blending machine and hand-poke techniques into fluid, abstract forms—tattooing for 3+ years.
🔗
Check out my Instragram
Skills
Web Design
Motion Design
Spatial Design
Brand
Photography
Illustration
